New appointment to increase Safmarine’s customer focus

Feb 17, 2003
Author: Safmarine

Multi-trade carrier Safmarine has appointed Rudi Labeau as Key Account Executive, reporting directly to CEO Howard Boyd. This new position, which becomes effective April 1, 2003, will support Safmarine's customer focus and enhance the company's global sales activities.

Currently Safmarine's Europe Trade Executive, Labeau will also assume responsibility for Safmarine's Corporate Marketing and e-Business initiatives. His focus will be on developing and implementing growth in key account support across regions, developing value-added services such as e-Commerce and EDI (electronic data interchange); and further developing Safmarine's CRM (customer relationship management) systems.

Belgian-born Rudi Labeau is a Transport Management graduate. He joined CMB in the early 80s and held a number of positions with CMB, CMBT and Safmarine, including that of East Africa trade manager.

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